VR, AR and MR: Cutting Through The Marketing Jargon
Before we try to get to the exact differences between Virtual, Augmented and Mixed Reality, it is important to understand that the three are actually interconnected, and not nearly as different as some stakeholders with vested interests would have us believe. Many respected researchers and engineers have long been skeptical about the marketing departments of tech companies describing MR and AR as different technologies, and not without reason. In fact, even VR isn’t exactly a completely different beast when looked at in the larger context, but there are still a few key differences between the three that need to be pointed out for a better understanding of these emerging technologies.
While Virtual Reality (VR) is the most well-known of the three, Augmented Reality (AR) became all the rage last year with the launch of Niantic Labs’ Pokémon GO. So how are VR, AR and MR different from one another? While VR deals only with the virtual world, AR is actually an amalgamation of the real and the virtual. As its name suggests, AR is the augmentation, or enhancement of the real world with the addition of digital elements, something that any dedicated Pokémon GO player knows only too well about.
While both VR and AR have been in the public sphere for a while, Mixed Reality (MR) is a relatively-new term that has entered the consumer technology lexicon only recently, and is being pushed heavily by the Redmond, Washington-based software giant, Microsoft.
What is Mixed Reality?
To put it simply, Mixed Reality (also known as Hybrid Reality) is thecombination of real and virtual environments to create new visualizations where real-life objects and people coexist and interact with devices, creatures and landscapes in the digital world. Unlike Virtual Reality, Mixed Reality allows users to seamlessly navigate through both the virtual and the real worlds at the same time. Virtual elements are superimposed onto the real-world environment, making interactions with these objects or creatures seem real. If you think that sounds way too similar to Augmented Reality, you aren’t entirely wrong, but there are a few subtle differences between the two technologies that we’ll delve into later.
MR vs VR
Virtual Reality has long been promoted as the next big thing in consumer tech, but it has so far failed to capture the imagination of mainstream consumers the way smartphones have over the past decade. VR, however, has found many a taker within the tech community, with giant multinationals like Facebook, Sony and HTC already heavily invested in the new technology with devices like the
Oculus Rift,
PlayStation VR and
HTC Vive respectively. Even Google’s
Daydream VR platform has seen an uptick in recent times, and we’re expecting more OEMs to support the platform in the days to come.
So what exactly is Virtual Reality and how is it different from its two spiritual cousins – AR and MR? Virtual Reality is a technology that uses computer-generated imagery to create a realistic virtual environment, which can be experienced and interacted with by people in the real world in a way that makes them feel they are actually a part of the virtual setup. Typically, you’ll need specialized equipment to experience virtual reality, and once you get the recommended setup, you’ll be able to look around the software-generated artificial world, move about in it and interact with the virtual elements as if you’re actually a part of the virtual world yourself.
MR vs AR
While the difference between Virtual Reality and Mixed Reality is pretty clear-cut, the difference between Augmented Reality and Mixed Reality is relatively more ambiguous. In fact, to be perfectly honest, they are not even entirely different technologies in the strictest sense of the term.
To explain the difference between Augmented and Mixed Reality, we should take a closer look at how MR was defined by Milgram and Kishino all those years ago. According to them, MR lies “anywhere between the extrema of the Virtuality Continuum”. While that sounds like a lot of unnecessary tech-jargon at first glance, virtuality continuum is really a concept that describes the continuous scale ranging between the completely virtual (as in Virtual Reality) to the completely real (as in real life).
In essence, what it really means is that Mixed Reality encompasses everything from Augmented Reality to Augmented Virtuality, which are at the two extremities of the technology. In theory, both are actually subsets of Mixed Reality, insofar as both these technologies juxtapose the real and the virtual worlds with one another. Where they do differ, however, is where they lie on the aforementioned virtuality continuum scale.
Uses Of Mixed Reality
Like its more well-known counterparts, Mixed Reality is also expected to be pitched as a gaming platform in its early days. However, it would be a mistake to dismiss MR as just a gaming platform, because the technology has already been incorporated into different applications in a wide variety of industries, including, but not limited to, arts, entertainment, manufacturing, healthcare, aviation and education.
Mixed Reality is also being tested by the military establishments of various nations for combat training, so it’s safe to say that there are enough possible use cases for the technology.
Key Upcoming MR Devices and When Can We Expect Them
As mentioned earlier, Microsoft is taking the lead in bringing Mixed Reality to the fore. The company has already demoed a NASA simulation of walking on the surface of Mars with the help of its
HoloLens Head Mounted Display (HMD), which is based on its own MR platform, Windows Mixed Reality, that’s part of the Windows 10 Fall Creators Update. In case you’re wondering about the pricing, the HoloLens Development Edition started shipping last year for
$3,000 apiece. There’s also a Commercial Suite with enterprise features, such as Bitlocker Security, and that one sells for $5,000.
Asus,
Dell,
Acer,
HP and
Lenovo are just some of the big names that
are working on bringing their own MR headsets to the market in the months ahead. While not all these companies have announced the pricing of their upcoming headsets, Acer and HP’s offerings are priced at
$299 and $329respectively. It’s difficult to say at this stage whether Microsoft is subsidizing the cost for Acer and HP to popularize its MR platform, but at these prices, the two devices are significantly more affordable than the VR headsets from Oculus, Sony and HTC.
However, if even $300 seems a bit on the higher side, a startup called Zapper has you covered. The company, last year, launched what’s believed to be the
world’s first cardboard MR headset called
ZapBox, which comes with cardboard controllers and a special wide-angle camera lens. The device was originally launched on Kickstarter where it raised over $84,000, and is currently available for pre-order on the company’s own website for just
$30.
There’s no word on when you’ll get your ZapBox if you pre-order now, but the developer editions of Acer and HP’s devices are expected to start shipping next month. The final consumer units, however, will apparently only become available for purchase at the end of the year.
Even as Microsoft is taking the lead in promoting Mixed Reality, it is certainly not the only company burning the midnight oil on the technology. A Florida-based startup called
Magic Leap is also reportedly working on a
head-mounted virtual retinal display that has been kept under the wraps until now, but is rumored to be made official at some stage going forward. While it’s difficult to say anything for certain about Magic Leap’s upcoming product(s) in the absence of any concrete information, the company must be doing something right, given that they’ve raised over $540 million in venture capital from the likes of Google, Qualcomm and Kleiner Perkins Caufield & Byers.
Mixed Reality: The Best Of Virtual and Augmented Reality
As its name indicates, Mixed Reality promises to bring the best of Virtual and Augmented Reality by combining motion-sensors, advanced optics and cutting-edge software. If it can deliver even a fraction of what it’s promising, it will open up a whole new world of possibilities by bringing apps, games and interactions that we’re yet to experience until now. It may be late to the party, but with prices expected to be at relatively more affordable levels than VR devices, Mixed Reality may very well cross over to the mainstream one day, but for that, we’ll have to wait some more to see if the technology can actually provide something that can transcend the gaming niche and appeal to a broader audience.
So, that was all when it comes to Mixed Reality but if you have any questions or thoughts, do let us know in the comments section below. We love hearing from you.
