In todays market, most of the companies trying to boost their business using the digital marketing platform. The most unique way to grow your business or your Brand value is Video Marketing. But making a great video and use it for brand promotion is not an easy stuff. But once you make a quality video, you can get a big platform of your buisness.As per latest information more than one third traffic of internet is watching video, you can get a big promotion of your brand. We know videos are more interactive then traditional banner ads and as people loves to watch video, it will give you a big exposure but How video marketing helps you to grow your Buisness?
Present Product and service of your brand
You should present your video content short within 2 minutes, within 2 minutes present your product, service or the portfolio so that it helps your audience to understand what you have to offer and how they will get benefits from your product, if your video works and you do what you promises, It can really go a long way.
Brand Recognition
People are very serious about brand when they purchase a product or a service, like what names comes to your mind when anyone say on social network? So, through video marketing when you want to promot your product what will come in peoples mind? This product of which company or which Brand? So your video should care for your brand value. Easier Distribution
As people loves towatch video both on video distribution site & social Media it is helping you get more exposure . They are more likely to share an interesting video when they see on social media. The popular video publishing website like youtube, Dailymotion also offer optimized vides for their mobile platform too. This will helps to grow your business also.
Personalise Experience for your Customers
You can lead as a guide for your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Your video should put a face on marchant and make the user more comfortable to do business with them.Many websites are now providing personalized video experiences that are catered specifically to the individual customer’s buying habits and in many cases reference past purchases.
Video Marketing Increase your sell
For example, assume the case of a website that sells Laptop Now for a physical product such as a Laptop, mobile phone, a video review can show all the things to the visitor that simply cannot be done with text effectively. In these cases, a video is a far more effective tool to increase the chance of conversion of visitor to a buyer, and subsequently helping the business make money online. In this way video marketing helps you to grow your sell. Viral video benefits you for years
The best advantages of video marketing is that videos you create for your brand promotion will last for years and helps you to give more and more exposure in buisness. Usually ads die out within a short time, but opposite is also true, with viral videos, so you will continue to reap benefits for years.
Youtube effect
All of we know youtube is the best video sharing website and it is the second largest social media to Facebook in the world. To get your business noticed, you must be on Facebook and YouTube.Read more at In short, video marketing is highly beneficial for improving brand exposure and customer engagement. You need to add video marketing to your marketing plan because we live in a visual world.So this are the great Impact of video marketing to grow your business or brand value online. If you know more aspects of video marketing you can share in the comment section below.
YouTube is the largest Video sharing website in the internet. YouTube plays a huge role in social media and brand awareness development, and it has the added bonus of putting your brand in video in search results. YouTube get more than 3 billion search for month. 100 hours of video are uploaded in every minutes in YouTube. So YouTube would be the best marketing place for all. Here is the best 6 reason why YouTube is the best place for video marketing.
1. YouTube is second best search Engine
YouTube is the second biggest search Engine Online which offer a great place for Internet Marketers. Not only has that two biggest search engine Google and YouTube communicated with each other. So what is going viral on YouTube is also becomes hot in Google search trend. It is not that people attract to YouTube for temporarily but it make a destination for them. Everyday YouTube got billions of View and when you see a video having thousands or millions of view. So you must be interested to see that video what is in it. By Uploading video tips strategies business cannot get only attention but it will help your customers or subscribers. 2. Has more Engagement
YouTube videos are effortless to see, people wants to watch videos that entertained them. So videos are the great way to connect your viewers and gives you a great opportunity for marketing. YouTube helps to audience to connect with your favorite brand. People can comment for give feedback in the video which open a line of communication with the brand and this helps the viewers to read the comments between brand and other viewers. It makes a Brand helpful and Professional. 3. YouTube Annotation helps to build subscribers
You can add YouTube annotation at the end of the video which can help you to grow your subscribers. These annotations appear on top or any portion of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.Also YouTube External Annotation helps to link your verified website form your video. 4. YouTube Analytics helps you to understand Subscribers
YouTube Analytics is powerful tool to know which type of people watching your video, gender and age of the person and also session watch time. You can get information on an individual video or on all the videos you’ve uploaded. Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience. From YouTube Analytics you can understand to target your customer for specific or some country for your product. 5. YouTube Allow to share videos to the social media platform
YouTube video sharing option makes more people to engage to your video. It gives you a big opportunity to share popular or viral videos to social media to engage more people in your video, people can share video to Facebook, can tweet it to Twitter, and also submit to stumbleUpon or even their blog. This can deliver a huge traffic to your videos so that you can get your customer easily. 6. YouTube Video Ads
YouTube video Ads May be a good way to promote your product or brand with spending little amount of Money. YouTube video ads placed as a Pre-roll ad, mid roll ads or at the end of the video, but Pre roll ads are highly used. Go to Google Ad words, do some small research to bid on those keywords you want to pay per click. You can pay less on video ads compared to what you pay for a Google text ad.
Video sharing site is a platform for users to upload small and large video clips with heading and share with friends on the internet. Sharing video among the friends and family has become very popular today. As per latest information one third of the Internet user watch videos in the Internet. Now I am going to tell you 5 best video marketing websites for sharing your videos.
1. YouTube
Youtube is the largest websites for uploading and video sharing and it was developed by three formar paypal employees. On February 2005 later YouTube was bought by Google Inc for $1.64 billion in November 2006. Still now it is the No. 1 Video sharing Website on the Web even more than popular TV. YouTube's headquarters is at San Bruno, California.This websites are written in Java, proprietary Javascript and Python. Registration is optional to watch videos but mandatory to upload, like and for partnership and more. YouTube policy is very strict, especially copyright issues.It prohibits users to upload duplicate, explicit, third-party content without owner’s permission. YouTube Smartphone app available for iPhone, iPad, BlackBerry, Android and Windows Phones.
2. Vimeo
It is a U.S based fast growing video sites where you can not upload commercial content, all uploaded content on must be original and non commercial. Vimeo was founded in November 2004 by Jake LodWick and Zach Klein, later vimeo owned by interactivecorp in january 2009. It has more than 100 million unique visitor per month and over 50% of user coming from mobile device. For Free or Basic Account in Vimeo your uploading limit is limited, 500 MB per week, you can increase your upload limit with paid options. Vimeo has a number of revenue sharing models which allows creators great flexibility with ad-free models.
3. Metacafe
Matecafe is a video sharing websites in short form of video of sports, movies, music and TV. This website is similar to youtube having short form of video entertainment. This website was founded in 2003.The site is advertising supported, working closely with brands in the entertainment, consumer electronics, telecommunications, consumer packaged goods, food & beverage, and automotive sectors. Metacafe has 13 million unique monthly U.S. viewers and streams more than 53 million videos in the U.S. each month. You can post your video in matacafe only once. Another Advange of Metacafe is it pays user for posting video. If your video hits 20k view they will pay u 5$ per 1000 views.
4. Flickr
Flickr is a commertial websites for images and Video hosting and it is owned by Yahoo. Suite that was created by Ludicorp in 2004 and acquired by Yahoo on March 20, 2005. Though Flickr is popular for Images sharing but you can share your videos also for Free here. Flickr offers three types of AccountFree, Ad Free and Doublr . Before May 2013, Flickr offered two types of accounts, Free and Pro. Free accounts were limited in data storage, accessibility and interaction. Pro accounts for unlimited bandwidth and storage for images and videos every month. New Pro accounts are no longer offered, but old ones remain active, with no plans to retire them.
5. Dailymotion
Dailymotion its a french based video hosting and sharing website founded by Olivier Poitrey andBenjamin Bejbaum in march 2005, Its Headquater is based in Paris and it supports many languages. In 2005 dailymotion provide functionality like video upload and browsing system but later company added some new features like add friends, subscribe to channels, users could follow and recommend videos to others and can easily integrate videos on their own blogs/websites. Users can view own videos on facebook platform and dailymotion worked on smart TV, android and Xbox 360. Dailymotion allows users to upload videos by searching tags, channels, or user-created groups. The maximum size of a video file is 4 GB. The length of the video files is also limited to 60 minutes, except for motionmakers and Official Users.